Vikas Bagaria-PeeSafe - Linqq

Vikas Bagaria

Founder & CEO, PeeSafe

What was the sole purpose of starting this business?

Starting with Pee Safe Toilet Seat sanitizer spray and looking at the response and feedback of the users, we now have many products into hygiene segment  to the population pan-India. Starting with Toilet Seat sanitizer spray and looking at the response and feedback of the users, we now have many products into hygiene segment. As a brand, we aim at creating awareness about the necessity of using these products in our daily routine.

How did the idea of starting this company emerged?

Just like every idea starts with a problem, while my wife Srijana Bagaria and I were traveling, she fell sick on the journey that we had to drop the trip mid-way. After a medical examination, we found out it was an incident of UTI. We understood that the problem of un-sanitized toilets is vast, 150-200 million females across the globe contract UTI annually. This is when we actually came up with the idea of introducing a toilet seat sanitizer spray – Pee Safe.

What is the company all about? Enlighten us a little about your business model?

We are a CPG company dealing in daily hygiene products; leading the category of Toilet Seat Sanitizer with the Brand “Pee Safe”. Other products of our companies are creating niches in the existing industry with unique compositions and offerings to consumers

  • B2C model
    • Sales largely through a strong offline distribution channel PAN India
    • Higher focus on online distribution – Currently, selling on 12 major marketplaces besides own store, including Amazon, Flipkart, Nykaa, Myntra, NetMeds etc
  • B2B model
    • Selling to Facility management companies, hotel, corporates
    • Supplying Toilet Seat Sanitizer for their washroom
What is the company strength at present?

We are a team of 40 young professionals with varied backgrounds religiously working to take the brand to new heights in the Industry. The in-house team handles Marketing, Product Development and Research, Accounts, Brand Communications, PR and Digital Marketing along with purchase and Packaging.

How has the journey been so far in terms of resources, challenges faced, market response etc?

The major challenge has been “creating awareness” among people. Being a personal hygiene brand, the basic idea was to develop better lifestyle habits and provide hygienic surroundings to the target audience. It has been difficult to develop a need of such products in the market and to make them understand the importance of its utility. To capture the market in hygiene sector, we have been doing a lot of campaigns both offline and online to promote our brand and have seen positive results in terms of consumer acceptance.

Has the investments increased so far? If yes, then how much?

We have raised two rounds of funding (1 million each USD) first in May 2017 and second was CCD in Dec 2017.We plan to expand our distribution channels both offline and online pan-India. We focus on venturing into new disruptive categories and introducing approx. 6 new products within this year.

How is pee safe different from its competitors?

When pee safe started in 2013 as a trail, there was hardly any brand across the world which categorically mentioned about toilet seat sanitizer spray, though there were many surface cleaners available. The business idea of creating a “toilet seat sanitizer spray” itself was unique and the need of the hour. We are the category leaders for toilet seat sanitizer world-wide.  After 4 years of operation, multiple small players have entered this category. It is good that the category is expanding and people are getting aware of the product. It is helping us scale up our business too.

What are the milestones that you have attained till now?

Being a personal hygiene brand, the basic idea was to develop better lifestyle habits and provide hygienic surroundings to the target audience. It has been difficult to develop a need of such products in the market and to make them understand the importance of its utility. To capture the market in hygiene sector, we have been doing a lot of campaigns both offline and online to promote our brand and have seen positive results in terms of consumer acceptance.

Social media & sharing icons powered by UltimatelySocial